Context: eSaras Digital India Initiative
The government is using e-commerce platforms to connect rural producers to India’s digital marketplace.
eSaras is an initiative aimed at empowering rural women and Self-Help Groups through digital commerce.
Key Facts
Developed by: Digital India Corporation
Ministry: Ministry of Rural Development
Supported under: DAY-NRLM
Beneficiaries: SHG members and rural women entrepreneurs
eSaras and Rural Women
eSaras helps rural women sell their products directly to customers.
It reduces dependence on middlemen.
It improves income opportunities for Self-Help Groups.
It connects local rural products with national markets.
Technology Features
Digital onboarding
Product listing
Online payments
Inventory management
Order tracking
Logistics support
Customer access through ONDC and other digital platforms
Products Sold
Honey
Pickles
Chips
Millet products
Handloom items
Handicrafts
Pottery
Baskets
Home décor products
Scale and Target
The target is to create 6 crore Lakhpati Didis by 2030.
UPSC Relevance
GS II – Women Empowerment | Rural Development
This topic is important for women-led development, digital inclusion, SHGs, rural entrepreneurship, e-commerce and inclusive growth.
