eSARAS Marketplace Platform for SHG Products Explained

Context: eSARAS Marketplace Platform
The eSARAS Marketplace is a digital platform designed to help Self-Help Groups and rural artisans sell their products online.

eSARAS

Full Form

  • Electronic Self Help Group Artisan Rural Area Stores

Implemented By

  • National Institute of Rural Development and Panchayati Raj

Ministry

Beneficiaries

  • Self-Help Groups
  • Rural artisans
  • Women entrepreneurs
  • Rural producers

Products Sold

  • Handicrafts
  • Handlooms
  • Food products
  • Organic products
  • Home decor
  • Traditional products

Objectives

  • Provide online market access.
  • Improve income of SHG women.
  • Remove middlemen.
  • Promote rural products.
  • Support women-led entrepreneurship.
  • Strengthen rural livelihoods.

Benefits

  • Wider market reach.
  • Brand visibility.
  • Better income.
  • Digital empowerment.
  • Rural economic growth.
  • Support for Vocal for Local.

Link with Governance

eSARAS supports:

  • Digital governance
  • Rural development
  • Women empowerment
  • Financial inclusion
  • Inclusive growth
  • SHG-based entrepreneurship
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eSARAS Marketplace Platform for SHG Products Explained

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