Context: eSARAS Marketplace Platform
The eSARAS Marketplace is a digital platform designed to help Self-Help Groups and rural artisans sell their products online.
eSARAS
Full Form
- Electronic Self Help Group Artisan Rural Area Stores
Implemented By
Ministry
Beneficiaries
- Self-Help Groups
- Rural artisans
- Women entrepreneurs
- Rural producers
Products Sold
- Handicrafts
- Handlooms
- Food products
- Organic products
- Home decor
- Traditional products
Objectives
- Provide online market access.
- Improve income of SHG women.
- Remove middlemen.
- Promote rural products.
- Support women-led entrepreneurship.
- Strengthen rural livelihoods.
Benefits
- Wider market reach.
- Brand visibility.
- Better income.
- Digital empowerment.
- Rural economic growth.
- Support for Vocal for Local.
Link with Governance
eSARAS supports:
- Digital governance
- Rural development
- Women empowerment
- Financial inclusion
- Inclusive growth
- SHG-based entrepreneurship
